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Disclaimer – A Social Media “Strategy?” Disclaimer
For those out there writing Social Media and New Media “Strategy” for clients…AND…for those who are looking for help with finding your way through this Social/New Media madness, I do not do the...
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Telling Stories for Social Success
I had a recent chat with a large philanthropic organization about their social media usage, successes, and challenges. They hired someone over a year ago to help manage their social strategy and now...
View ArticleYou cannot package the storytelling process as a “product.”
There is a huge difference between video production as a product and as a creative service. We can try to wrap it up as a product with some neatly packaged technology. We can try to bundle it with a...
View ArticleStorytelling…it is all about getting the moments.
Sometimes you never know when a good story is going to present itself…so we have to be prepared. Years and years of training and it never fails, when the lights are just perfect, the shot is just...
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There is more to the story than just capturing the image.
Here is a picture that has being shared around social outlets, especially among my broadcast journalist colleagues. When I look at this funny little caricature, I am amused by the technological...
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Always fun working with Immedion!
It is always fun to work with a new client. Immedion just launched their new website, created by Cyberwoven in Columbia. Natalia Muska (Director of Marketing) worked with me as we crafted customer...
View ArticleCreative Inspiration Just Strikes…
You never know when it is going to happen. You never know when that creative inspiration will hit us like a ton of bricks. We spend so much time crafting a story, but we must feel it with our bare...
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Stories are King…Not Content or Traffic…Olympic Digital Strategy Revisited
So ole Olivier has pulled his punches and has shown us how headlines work…force individuals like me to pull over from a five hour road trip to write a post…somewhat related. In his witty post about...
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FastCompany: “You Must Be A Storyteller.”
Fast Company’s Kerrin Sheldon wrote a wonderful blog last month titled “Why Short-Form Video Is The Future Of Marketing” and I have to agree. Let’s Talk Audience Kerrin went on to make a powerful...
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